Why does the blockchain a project launches on change the marketing plan?
Because the audience, the terminals they trade on, and even the creator community differ by chain, so a campaign built for one chain rarely transfers cleanly to another without adjustment.
A Solana memecoin buyer is watching terminals like GMGN, Axiom and Photon, deciding in seconds off a chart. An Ethereum DeFi depositor is more likely researching on CoinGecko or reading audit reports before committing. A TON project's growth often runs directly through Telegram mini apps and native distribution rather than a separate app. A BNB Chain or TRON project frequently reaches a different regional mix than a Base or Arbitrum launch.
We keep a shared pool of services, trending, listings, KOL, PR, community, and route each one through the specific terminals, wallets and creator networks active on your chain, rather than running one generic plan across every chain a project happens to deploy on.
Which chains are covered, and what does each one prioritize?
Sixteen chain pages cover the ecosystems we see the most launch and growth activity on, each with its own primary trending surfaces.
| Chain | Primary trending surfaces |
|---|---|
| Solana | GMGN, Axiom, Photon, Phantom, Solscan |
| Ethereum | CoinMarketCap, CoinGecko, DEXTools |
| BNB Chain | Binance Wallet, DEXScreener, CoinMarketCap |
| Base | DEXScreener, DEXTools, Coinbase-adjacent audiences |
| TON | Telegram-native distribution, TON-specific trackers |
| TRON | Regional exchange audiences, stablecoin-linked flows |
| Arbitrum and Polygon | DeFi-focused PR, ecosystem listings |
| Avalanche, Sui, Aptos | Developer-relations PR, ecosystem trending |
Bitcoin ecosystem, Hyperliquid, XRP Ledger, Cosmos and NEAR each get their own page with the same treatment.
How do you decide which platforms to prioritize for a specific chain?
We start from where liquidity and community already sit for your chain, not a fixed platform list applied everywhere.
The scoping process covers: which chain (or chains) the token deploys on; current listing status on chain-relevant trackers; whether trading activity is concentrated on a specific terminal; and community size and channel. From that we return a written plan naming the specific trending surfaces, KOL tiers and listing priorities for your chain, with pricing confirmed before work starts.
For multi-chain or bridged tokens, we flag which chain carries the bulk of current volume so budget goes toward the terminal and community where trading is already concentrated, rather than spreading thin across every deployment equally. See How we work for the full process.
What doesn't change no matter which chain you launch on?
Some limits are chain-agnostic: no campaign on any chain can guarantee price direction, exact trending rank, or organic trading volume, and a token with thin liquidity will struggle on trending surfaces regardless of chain or campaign spend.
Chain-specific risk also does not disappear through marketing: a new or less-established chain may have fewer listing trackers and terminals available, which narrows the trending surface options regardless of budget; a chain with active congestion or fee spikes can affect timing for both the token's own activity and any campaign built around it.
What stays constant across every chain is the scoping approach: name the terminals and communities that actually exist for that chain, price the work in writing, and report on what shipped. See Guarantees and refunds for what happens if a booked placement does not ship as scoped.
Frequently asked questions
Do you run campaigns on chains not listed on this page?
Yes, the sixteen chain pages cover where we see the most launch and growth activity, but campaigns can run on other chains too. The core services, trending, listings, KOL, PR, community, apply broadly; we scope the specific platforms once we know your chain and current liquidity.
Is Solana marketing more expensive than Ethereum marketing?
Pricing is set by the services booked and platforms involved, not the chain itself. Trending campaigns generally start from $2,190 / 24 h regardless of chain, though which specific terminals or trackers are included shifts the exact scope and cost.
Can you run a coordinated campaign across two chains for the same token?
Yes. Multi-chain or bridged tokens get parallel chain-specific tracks rather than one generic plan, with budget weighted toward the chain where trading volume is already concentrated so the campaign supports where activity actually sits.
How is TON marketing different from other chains?
TON campaigns lean heavily on Telegram-native distribution and mini app visibility, since that is where much of the TON ecosystem's activity already happens, rather than relying primarily on separate trending trackers the way an Ethereum or Solana campaign might.
Do you help choose which chain to launch on?
We can flag marketing-relevant tradeoffs, such as which chain has stronger trending surfaces or KOL coverage for your category, during a discovery call, but the technical and business decision of which chain to deploy on sits with your team, not with a marketing scope.
What if my token bridges or deploys on a new chain later?
The chain-specific track can expand to cover the new deployment once it is live. We scope the additional chain's terminals and trackers separately rather than assuming the original chain's plan transfers automatically.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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